Burger King has been sued in the United States over the size of its Whopper as well as other products.
At least 100 patrons in the United States have sued Burger King alleging deceiving them with its ads. The fast-food behemoth is accused of exaggerating the size of the burgers in pictures, according to a federal suit filed in Southern Florida. Burger King adopted the approach in 2017, according to the 26-page class-action lawsuit, and it “more equitably” promoted its food goods than before.
The Whopper, Burger King’s renowned product, is also around 35% smaller than being represented in the photographs, according to the lawsuit.
It also includes side-by-side analyses of items on the menu with their larger marketing graphics.
According to the complaint, which was reported by Fox Business, “Burger King advertises its burgers as large burgers compared to competitors and containing oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35 percent bigger in scale, and containing almost double the meat than that of the actual burger.”
According to Fox Business, the patrons’ lawyers want Burger King and other fast-food companies to advertise their menu options in a more realistic manner.
It highlighted a Lynnwood-based user’s Twitter post, which exhibited side-by-side photographs of a Whopper Melt commercial and the actual burger.
“Am I a joke to you, @BurgerKing?” questioned a user named Colin J McMahon in a March 14 post, referring to the unsettling comparison images.
Croisann’Wich and Double Sausage Sandwich are two other culinary products named in the complaint that “mislead” customers.
In 1953, Burger King began as a tiny burger chain in Jacksonville, Florida. Restaurant Brands International owns it.
So far, the corporation has been silent on the situation. A corporate spokesperson told Fox Business that the company “does not comment on existing or potential litigations.”