LG to Develop Auto Doors with Transparent OLED Displays
LG is one of the leaders in OLED panel development, especially when it comes to televisions. In near future the company is taking OLED in a new direction and applying it to the automatic doors we are all used to walking by especially in the commercial sectors.
According to reports, LG Electronics has signed a memorandum of understanding with Assa Abloy, a Swedish conglomerate last week.
For the ones who don’t know, Ass Abloy is a Sweden based company that makes doors, mechanical door locks, digital door locks and automatic doors as well. The company has supplied its automatic doors across the globe, including airports in London, Spain, and South Korea.
Assa Abloy has a really long history and lots of experience developing automated doors. The two will work together to create automated glass sliding doors that double as displays using LG’s OLED tech, more specifically, LG’s Transparent OLED signage and Super Sign software for content management.
“LG, the leader in next-generation digital signage, and Assa Abloy Entrance Systems, the global leader in automated sliding doors, are working together to create an exciting, new digital environment,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our previous large-size transparent OLED displays, which can be found around the globe, proved that transparent OLEDs were a very effective medium and we’re now taking that to a whole new level.”
LG has already demonstrated what it can achieve with transparent OLED panels. Train windows in Beijing and Shenzhen have been upgraded this year to LG’s 55-inch transparent displays so they can show commuters real-time information. On sliding doors, LG believes it presents new opportunities for, greeting customers, communicating with employees and delivering advertising and marketing content unobtrusively to consumers. It also allows for convenient and touchless access to buildings and structures.
The 55 inch LG OLED display panels will be used on these automatic doors. This will allow the doors to display various different messages, building information and even advertisements. This could create an opportunity for airports, trains, subways, commercial centers to increase their revenues to a next high.
The transparent OLED panels do not require a backlight like an LCD (liquid crystal display) display does, it offers higher transmittance or transparency. Thus, we may soon see such automated doors with transparent OLED displays around us soon.
LG’s announcement doesn’t give a clear indication of when these high-end doors might become available for businesses. But considering the transparent OLED technology has started being deployed, these automated doors with OLED technology aren’t a far sight, we may soon witness them around us in the near future.